Hotels, Guest Houses, Guest Accomodation- English Tourist Councils Complicated classifications

I am tired of the myriad changes blighted on us by the the English Tourist Council (or is it board?)- or Visit England or is it Visit Britain! First ETC breaks into Visit Britain then they add Enjoy England. Futhermore grading of establishments are done by an indepemdent body. Then there are Regional Tourist Boards and National boards. By the time I understood the duties and responsibilities of these various bodies, something else that was new emerged. What a mess.

The ETC has decided that they are going to reclassify all establishments that offer bed and board. We can now no longer call ourselves a hotel, even if we consider ourselves a small hotel, because we don't 1) offer dining facilities seven days a week 2) we don't have 24 hour reception cover 3) the front door is not open 24 hours a day and so on. But we are not a B&B either. We are supposedly "Guest Accommodation".

Do the general public know what this means? When I google places to stay I look for small hotels or B&B- not Guest Accommodation. If we remove "hotel" from our title our Google rank, which is of primary importance in marketing, plummets.

All our signs have to be changed and all our lefalets etc.

But what about guests? How do we change the mindsets of people for who B&B conjures an image quite different from what we are? Or how do we explain to guests that we provide " Guest Accommodation? It is not a Hotel nor is it a B&B? Are you confused? So am I.